Using Cohort Analysis for Subscription Business Models

What is a Cohort? A common business analytics term – “cohort” – is sometimes interchangeably used with the marketing term “segment”. Though both the terms are used to group a set of customers into buckets, the real meaning of cohort is linked with time period. For a group of users/customers to be considered a cohort, […]

How Businesses Can Stay Relevant

“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.” – Jim Rohn If you continue to do what you’ve always done, you will fall behind and fade into oblivion. Even if you are successful today.  In 2009, Blackberry Smartphone had a 21% worldwide phone market share but by 2013 […]

Indian Seed Market Opportunity: Case Study

We at AND Business Consulting were excited when a billion-dollar multinational chemical company engaged us to understand the Indian seed market opportunity. To be more specific, they needed to conduct a market characterization study on the seed business opportunity in India. Our Client was conducting a similar study in several South & South-East Asian markets. […]

Understanding CAC and LTV

“If you can’t measure it, you can’t improve it” – Peter Drucker Companies periodically need to make informed economic decisions surrounding marketing budgets, resource allocation, profitability, and sales forecasting to increase their customer base and fuel growth. Understanding Customer Acquisition Costs (CAC) and Customer Lifetime Value (LTV) and their application will help companies in streamlining spending and marketing efforts to […]

Primer on Valuation Methods used by VCs Globally

Valuing a company or a business, be it a start-up or an established enterprise, is both an art and a science. But whether you’re raising investment, issuing ESOPs, or even involved in day-to-day operations, it’s critical to understand what your company is worth. It’s important that the company valuation considers all relevant factors such as […]

Strategies for getting your business Covid ready

Here is a brief playbook on how to get your business covid ready from AND Business Consulting . Reach out to Kirti, our Partner, on +91 99491 91910 for a FREE 4 hour business consultation. You can leave your email id in the comments section to get a complete version of the plan.

Time to make the shift from volume to value

What is hyper-growth? The word hyper-growth was first coined by Alexander Izosimov in a 2008 issue of Harvard Business Review to describe, “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers”. Later, the World Economic Forum quantified hyper-growth as more than 40% CAGR […]

Industries thriving during Covid-19

Black swan events such as economic recessions and pandemics (or in the case of Covid-19, both) fundamentally alter the way businesses operate. Covid-19 has already hit industry hard and changed the way consumers and businesses behave. However, in the midst of major economic disruption, a few industries are thriving during Covid-19. Past epidemics like SARS in 2003 […]

Lessons for the travel industry from the SARS outbreak

The UN World Tourism Organization (UNWTO) predicts that international tourist arrivals may fall by 20-30% in 2020 due unprecedented travel restrictions in light of Covid-19. Travel contributes 10% of the world’s GDP, which makes this number too high for governments across the world to ignore. However, this isn’t the first time the industry is going through […]

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