Author : Shadaab Ahmed

Understanding CAC and LTV

“If you can’t measure it, you can’t improve it” – Peter Drucker Companies periodically need to make informed economic decisions surrounding marketing budgets, resource allocation, profitability, and sales forecasting to increase their customer base and fuel growth. Understanding Customer Acquisition Costs (CAC) and Customer Lifetime Value (LTV) and their application will help companies in streamlining spending and marketing efforts to […]

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