Using Cohort Analysis for Subscription Business Models

What is a Cohort? A common business analytics term – “cohort” – is sometimes interchangeably used with the marketing term “segment”. Though both the terms are used to group a set of customers into buckets, the real meaning of cohort is linked with time period. For a group of users/customers to be considered a cohort, […]

Understanding CAC and LTV

“If you can’t measure it, you can’t improve it” – Peter Drucker Companies periodically need to make informed economic decisions surrounding marketing budgets, resource allocation, profitability, and sales forecasting to increase their customer base and fuel growth. Understanding Customer Acquisition Costs (CAC) and Customer Lifetime Value (LTV) and their application will help companies in streamlining spending and marketing efforts to […]

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