What is a Cohort? A common business analytics term – “cohort” – is sometimes interchangeably used with the marketing term “segment”. Though both the terms are used to group a set of customers into buckets, the real meaning of cohort is linked with time period. For a group of users/customers to be considered a cohort, […]
Month: September 2021
How Businesses Can Stay Relevant
“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.” – Jim Rohn If you continue to do what you’ve always done, you will fall behind and fade into oblivion. Even if you are successful today. In 2009, Blackberry Smartphone had a 21% worldwide phone market share but by 2013 […]