What is a Cohort? A common business analytics term – “cohort” – is sometimes interchangeably used with the marketing term “segment”. Though both the terms are used to group a set of customers into buckets, the real meaning of cohort is linked with time period. For a group of users/customers to be considered a cohort, […]
Author : Sai Vatsalya
Lessons for the travel industry from the SARS outbreak
The UN World Tourism Organization (UNWTO) predicts that international tourist arrivals may fall by 20-30% in 2020 due unprecedented travel restrictions in light of Covid-19. Travel contributes 10% of the world’s GDP, which makes this number too high for governments across the world to ignore. However, this isn’t the first time the industry is going through […]
Time & motion studies – The key to improving efficiency
Time & motion studies can unearth a lot of issues that you otherwise would not have spotted on your shop floor. According to this great article on time & motion studies, timed task analysis traces its roots back to the 1880s. Motion analysis dates back to World War I studies of the precise movements involved […]