Month: August 2021

Indian Seed Market Opportunity: Case Study

We at AND Business Consulting were excited when a billion-dollar multinational chemical company engaged us to understand the Indian seed market opportunity. To be more specific, they needed to conduct a market characterization study on the seed business opportunity in India. Our Client was conducting a similar study in several South & South-East Asian markets. […]

Understanding CAC and LTV

“If you can’t measure it, you can’t improve it” – Peter Drucker Companies periodically need to make informed economic decisions surrounding marketing budgets, resource allocation, profitability, and sales forecasting to increase their customer base and fuel growth. Understanding Customer Acquisition Costs (CAC) and Customer Lifetime Value (LTV) and their application will help companies in streamlining spending and marketing efforts to […]

Primer on Valuation Methods used by VCs Globally

Valuing a company or a business, be it a start-up or an established enterprise, is both an art and a science. But whether you’re raising investment, issuing ESOPs, or even involved in day-to-day operations, it’s critical to understand what your company is worth. It’s important that the company valuation considers all relevant factors such as […]

Scroll to top