Our client, a global leader in agriculture for nearly 100 years, is set to enter India's rapidly growing $1.5 billion biologicals market. Their vision is to expand their footprint in fruit & vegetable crops by leveraging advanced technology, adapting to economic shifts, and capitalizing on strong government support. In this context, the client engaged AND to:
Our structured approach involved:
In-depth Research & Field Visits: We conducted detailed desk research and field visits, engaging with over 100 market players—including experts, dealers and distributors, farmers, field staff, and several executives to gather real insights on market readiness for new products.
Engaging Stakeholders & Testing Ideas: Partnered with Ag Hub to leverage their technical expertise and network, giving us direct access to experts and key stakeholders. This collaboration helped us test over 50 assumptions and validate our findings in real-world conditions.
Competitive Landscape Review: A thorough review of 500+ biologicals and specialty fertilizer companies was conducted to map the current landscape and understand the competitive context.
Combining multiple research methods, the study provided a reliable estimate of market size and growth potential. We pinpointed key geographic hotspots where biological adoption is accelerating and highlighted crop segments with the greatest opportunity. Competitor analysis revealed critical strategic gaps among major players, enabling the client to position themselves effectively. Additionally, a thorough evaluation of over 500 biologicals and specialty fertilizer companies resulted in a prioritized shortlist of innovative startups and established firms, offering clear targets for partnerships and acquisitions to fast-track the client's entry and growth in India's biologicals sector.
AND transformed complex market information into a clear strategic plan—turning scattered research into focused, actionable steps. By basing our recommendations on real-world insights, we helped the client move forward with confidence in India's biologicals market.
The biologicals sector includes natural, biologically derived agricultural inputs like bio-fertilizers, bio-pesticides, and other organic solutions that enhance crop health and productivity.
Market research helps companies understand local dynamics, identify opportunities, assess competition, and develop effective entry strategies tailored to India's unique agricultural landscape.
AND combines desk research, field visits, stakeholder engagement, and competitive analysis to provide comprehensive market insights and strategic recommendations for agricultural market entry.