An emerging jewellery brand specializing in gold-plated silver jewellery had built a strong customer base and was aiming for ambitious market expansion along with a strategic future exit. The brand faced the critical challenge of scaling efficiently while maintaining capital efficiency, operational excellence, and maximizing company valuation. In this context, the client sought AND's help to:
Our comprehensive approach involved evaluating the client's expansion ambitions across multiple operational models: COCO, COFO, FOCO, and FOFO.
Capital Strategy & Investment Planning: We built detailed financial models to assess capital requirements, optimal funding mix, and investor return profiles. This included benchmarking against industry norms to determine the attractiveness of each model from a valuation perspective.
Operational Control & Quality Assurance: We examined the degree of operational control afforded by each model and its implications on service quality, consistency, and brand integrity—critical levers for long-term customer trust and experience.
Scalability & Market Expansion: We evaluated the scalability potential of each model across varied regional markets, considering infrastructure readiness, franchise interest, and brand adaptability.
Strategic Fit & Growth Alignment: To ensure alignment with the brand's long-term vision, we developed strategic frameworks that guided model selection, market prioritisation, and risk mitigation approaches.
We recommended a hybrid COCO + FOCO model that offered the right mix of control and efficiency. Backed by our strategy, the brand opened six new stores, marking the start of its growth journey. The model gave them a solid, scalable path forward setting the stage for steady expansion and long-term success.
At AND, we helped transform a high-growth ambition into a structured, actionable roadmap—grounded in financial discipline and strategic clarity. The foundation we created positions the brand to grow confidently and build lasting value in its category.
A franchise-based expansion model allows luxury brands to scale efficiently while maintaining brand standards through partnerships with franchisees who operate under brand guidelines.
Operational control ensures service quality, brand consistency, and customer trust—critical factors for maintaining luxury brand positioning during rapid scaling.
AND provides comprehensive expansion strategy, financial modeling, operational frameworks, and exit planning to help luxury brands scale while maintaining brand integrity.