PLI Bid Win: A Financial Model for Domestic Battery Production

PLI Bid Win: A Financial Model for Domestic Battery Production

Project Background & Objective

A prominent electric two-wheeler manufacturer aimed to participate in the Government of India's Production Linked Incentive (PLI) scheme to boost domestic manufacturing of advanced battery cells. In 2018, as a growing but still small enterprise, it faced challenges due to a rigid financial model and lack of a unified decision-making framework- limiting its ability to shape a strong bid. This time, to address these gaps, the company sought AND's help to:

  • Build a flexible, scenario-based financial model to shape a strong, competitive bid
  • Ensure real-time data integration and cross-functional alignment across the model to support decision-making and remain responsive to evolving PLI guidelines

Our Approach

Our integrated approach involved developing a versatile financial model that focused on enabling the following functions:

  • Integrate Advanced S&OP: Incorporate advanced Sales and Operations Planning (S&OP) algorithms to capture all key decision factors

  • Flexible, SOP-Backed Design: Ensure model flexibility to adapt to changing priorities while clearly defining roles, responsibilities, and processes through comprehensive Standard Operating Procedures (SOPs)

  • Capture Cost & Capex: Capture detailed production costs, capital expenditure, and supply chain dynamics within the model

  • Dynamic Dashboard Development: Create dynamic dashboards for ongoing review, reporting, and monitoring

  • Real-Time Data Sharing: Enable real-time data exchange across sales, production, procurement planning, and supply chain teams to support agile decision-making

PLI Bid Financial Model Analysis

Our Impact

The optimized financial model, bolstered by the newly designed S&OP algorithms and processes, enabled the client to submit a winning PLI bid. The integrated approach not only secured the maximum incentive under the scheme but also drove strategic supply chain interventions that improved overall business profitability by approximately 5%. The solution reduced weekly projection time from one to two days down to just one hour and facilitated the efficient re-implementation of ERP systems, ensuring real-time, dynamic data visibility across the organization.

At AND, we acted as a trusted partner to navigate this complex challenge through tailored solutions and collaborative problem-solving. By blending financial expertise with industry insights, we delivered a dynamic, data-driven framework—empowering the client to win confidently and drive sustainable growth.

Frequently Asked Questions

What is a PLI bid financial model?

A PLI bid financial model is a comprehensive financial framework designed to support competitive bidding for Production Linked Incentive schemes, incorporating production costs, capex, and operational dynamics.

Why is S&OP integration important for PLI bids?

S&OP integration ensures real-time alignment across sales, production, and supply chain teams, enabling agile decision-making and responsive bid adjustments.

How does AND support PLI bid preparation?

AND develops flexible, scenario-based financial models with advanced S&OP algorithms, real-time data integration, and dynamic dashboards to maximize PLI bid success.