Enabling a Strategic Leap into Boutique Luxury Hospitality

Project Background & Objective

A leading luxury real estate player with over 60 years of legacy engaged AND to support its bold diversification into the high-end experiential hospitality space. This shift wasn't just about entering a new industry—it was about expanding into a broader luxury ecosystem that blends design excellence, cultural authenticity, and personalized experiences to create truly distinctive destinations.

With two high-potential locations identified for their cultural and natural appeal as anchors for Phase 1, our work focused on the following:

• Defining a clear strategic and business model to bring the hospitality vision to life
• Aligning product and experience design with global benchmarks in luxury and contextual relevance
• Creating a robust roadmap to guide development, investment, and brand positioning for long-term value creation

Our Approach

• Client Engagement & Strategic Vision: Partnered with the client to refine their brand vision and hospitality strategy, offering guidance on interpreting luxury across diverse geographies through a blueprint that integrates emerging global trends

• Hospitality Concept Development: Developed location-specific hospitality concepts by identifying the essential elements required to establish an authentic and compelling identity within the boutique luxury segment

• Experience, Design & Positioning: Approached experience design as a key differentiator—grounding it in local context and traveler psychographics to inform positioning.

• Financial model with investment plan & projections: Brought clarity to the investment required, ROI, break-even timeline, sensitivity to key risks, and cash flow visibility over the next 5 years.

Our Impact

We translated the brand strategy into a sound business model, supported by market data and rigorous analysis. Our framework provided clear direction on scaling, phasing, experience design, and investment planning—ultimately empowering the client with a roadmap that balanced vision and operational feasibility.

AND was able to seamlessly blend creative vision with analytical precision—crafting hospitality strategies that were not only emotionally resonant and design-forward but also grounded in data and operational logic.