Building a Platform for India's Next-Gen F&B Experience

Project Background & Objective

An experienced player in India's F&B space approached us with the ambition to bring Telugu cuisine to the forefront—distinct from Hyderabadi fare and deeply rooted in regional authenticity. The challenge: while rich in culinary potential, Telugu cuisine had struggled to find scalable, sustainable business formats. The client engaged AND to help them:

• Create a detailed business plan for a platform that rapidly prototypes, tests, and scales food and beverage concepts

• The new platform should be designed to enable format innovation, operational excellence, and brand scalability across both regional food and alco-bev verticals

Our Approach

Our holistic approach involved a detailed strategic roadmap and execution strategy for the platform covering:

• Market trends, consumption shifts, format strategy, and GTM

• Format design across QSRs, flagship dining, taprooms, and dark kitchens

• Evaluation of expansion models (COCO, COFO, FOCO, FOFO) based on control, capital intensity, and scalability

• Strategic roadmap integrating operational synergies across food and alco-bev experiences

Our Impact

Our collaboration led to a strong, investor-ready foundation that positioned the client as a bold, next-generation F&B platform with a clear commercial path. The financial model brought clarity to unit economics, returns, and scale potential across both food and alco-bev verticals—instilling confidence in the business case. With a compelling pitch and aligned narrative, the client was equipped to engage effectively with investors and move forward with strategic focus and fundraising readiness.

AND translated ambition into business clarity—turning a cultural vision into a credible growth platform.